Story behind the name ‘GenWise’

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GenWise is short for ‘Generation Wise’ and for the 3 of us, Generation Wise signifies our elders and parents who have taught us through and through. While all of us could be clubbed as GenY/GenZ etc, our elders are ‘Generation Wise’ and hence the name – GenWise.

To reiterate, GenYs, Zs of today have been groomed and shaped by the wisdom extended by our elders. Hence, we believe elders are ‘Generation Wise’ and therefore, the name ‘GenWise’.

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Why ‘Parents & Loved Elders’ as primary target segment?

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We wanted to build a product for user segment which is an amalgamation of our passion, sentiments and commercial opportunity and after months of research and user feedback, our early answer is that we couldn’t have landed it better.

1. Sentiment – All 3 founders of GenWise deeply care for our parents but feel our busy lives leave us wanting to connect and care more for them. I guess that’s true for most of the readers reading this. If yes, GenWise is equally for you as it is for your parents.
   
2. Passion – We wanted to build in space where there is opportunity for innovation and real impact. Neither ’delivering a grocery in 10 minutes’ nor ‘another fintech lending or payments product’ would have given us this satisfaction.
   
3. Commercial opportunity – Today, 51-75 years users in India:
   
   • Represent 25 Cr people and are the highest growing segment due to increasing life expectancy and reducing family coverage ratio. In-fact, India was youngest in 2021 and will get older from here
   • Have 10X average networth as compared to those under 35
   • Represent first generation of tech-savvy smartphone users who adopted them in their adulthood in 2005-10 and have reached 51+ bracket
   • Are the fastest growing adopters of digital economy. 40% of new online shoppers post Covid are above 50+ years of age
   • Are a complete whitespace with regards to tech businesses because no one builds for them. The total VC funding in India in the age-tech space is less than US$ 15 Mn

At GenWise, our eventual mission is to create the largest Online Community for Indian Elders which where members help each other. The basis of GenWise would be 3 Pillars – Connect, Entertainment, and Exclusive Services – all of which is especially curated and built for the comfort of our Elders.

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Founders’ Guilt Trip

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Let’s be honest about it. All 3 of us are on a guilt trip of not having done enough for our parents. It’s not that we haven’t tried. We have rejected multiple job offers to move abroad. Combined, we travel 130 Km everyday back and forth to office so that we stay with our parents. However, we still face numerous circumstances during the day where we just wish to be with our parents and are not available, e.g,

1. Geetanshu’s father calls him regularly to pay his bills
2. Nehul’s mother has a history of Anxiety and just wishes he could be with her during tough moments of the day
3. Rajat’s mother constantly calls him to check what he has eaten etc. and most of the times, he is just not available to respond resulting in emotional distress at her Mom’s end

The list is long but we will stop here. We guess, most well to do 25-40 years old of today want to do more for their parents but just can’t due to lack of time and mental bandwidth. GenWise is an attempt to make the same easy.

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Describing our initial product

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When we started speaking to this age group, we ended up listing down 40 use cases with each having a potential to become a big business. In hindsight, it was natural because no one is building for them.

Since there were so many unaddressed needs for this segment, cracking an opportunity was lesser of an issue vs. adoption and digital discovery.

So, our initial product had to present a solution which is easier to reach and adopt, is intuitive, builds a trust and is highly engaging. After days of problem solving, we landed on below:

GenWise aspires to be India’s largest online club for elders. We aim to be a digital gymkhana where elders come and become digitally independent.

The Club is built on 3 foundational pillars – Connect, Entertainment, and Exclusive Services. Accordingly, we have created products to fit each need of the Elders.

Connect

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GenWise Club

Share Posts, Grow Followers and make friends!

Here, our Elders get to be a part of a Community of people with common interests. They can meet people, establish friendships, and enjoy Events with other members!

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GenWise Events

Add joy to your daily life!

Our Elders get treated to a bunch of Events, curated for them every day! From meditation, to games like Antakshari, and learning new Apps everyday – this is a place where they can participate, relax, and win monthly prizes!

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GenWise Games

Compete and Rejuvenate your mind

Our members can play 350+ Games like Ludo, Carrom and Candy Crush. Entry is absolutely free. Our members can play on their own or compete with their other GenWise friends.

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Entertaiment

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WhatsApp Greetings

Share your Greetings, in your style!

We will not say anything about this product. The name is enough. Checkout the personalization options though, especially, awaaz waali photo.

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GenWise Videos

Hand-picked vidoes of their Generation, in today’s style!

To solve the problem of downloading different Apps for each type of entertainment, we have gotten hand-picked selection of videos of their interests on GenWise Videos – for our elders’ entertainment, infotainment, and excitement!

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Exclusive Services

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GenWise Saathi

Emotional Support and Care on call!

Our elders are lonelier than ever due to a) nuclearization of families and b) busier work lives. GenWise Saathi is our attempt to provide an advisor and listening ear to our elders. With GenWise Saathi, our elders can:

• Talk with a friendly advisor to find a friend away from home
• Share thoughts which can’t be shared with their friends & family members
• Talk on any topic related to family, travel, hobbies, interests, ambitions, etc.
• Curb Boredom and Lighten your Mood
• Get advice from trained professionals who are eager to spend time with them

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GenWise Astrologer

Know your future with Top Astrologers!

With GenWise Astrologer, our Elders are provided with India’s top Astrologers at the best price, with whom they can talk and get solutions to all their life problems!

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Summary

• What is GenWise? – GenWise is India’s Largest App-based Community for 50+, Elders and Senior Citizens.

• What does GenWise do? – We empower elders to become tech-savvy, connected and independent in their golden years. We also help younger family members stay connected with their parents.

• Who can use GenWise? – All elders who currently feel left out of India’s digital revolution and all children who want to do more for their elders and parents

Replies to few questions we got

Q: Why are you not building in Health Care?

A: Thinking that our elders only need “healthcare” is a view of younger community with regards to elders’ needs. If you ask your parents today on what they need, very few will say they need elder care. At 50,60,70 years of age, they have a long life ahead of them and what everyone needs is a better lifestyle instead of healthcare. Have an open conversation with your parents today and let us know.

Q: Why are we not building in religious segment?

A: We have not been able to think of a product better than “YouTube”. The day we get an answer, we will build it.

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Our request

If you have reached here and liked reading it, please re-share this to as many folks possible and help revolutionize the life of our elders.

Of course, get GenWise installed to your loved elders

For any feedback, please write to founders@genwise.club

Regards
Team GNR (Geetanshu, Nehul and Rajat)

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